Everyone is talking about Corporate social responsibility (CSR) but for a minute I would like to talk about personal social responsibility (PSR). The ancient Roman ruler Marcus Aurelius said “Rational beings exist for one another. That which is not good for the swarm, neither is it good for the bee”. Where then do we play a part in the health and the wealth of our society? Where does our personal social responsibility begin and where should it end? In ancient, more tribal times our connections to each other were much more immediate.